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I thrive on challenges, collaboration, and a relentless pursuit of results customers and businesses.
Awaken
Super Potential
With over 17 years of experience as a digital designer and director, I have honed the art of distilling complex concepts into clear, impactful designs that drive business success. My specialty lies in transforming intricate ideas into simplified and engaging user experiences, ensuring every project translates into measurable outcomes.
With over 17 years of experience as a digital designer and director, I have honed the art of distilling complex concepts into clear, impactful designs that drive business success. My specialty lies in transforming intricate ideas into simplified and engaging user experiences, ensuring every project translates into measurable outcomes.
Capabilities
Audit, Strategy & action plan
Discovery session
Product Audit
Benchmarking
Roadmapping
Action plan
Effective auditing ensures we meet the highest standards through a solid strategy that helps us tailor our services to client needs. Both are essential for building trust and delivering outstanding value.
Design sprints & Prototypes
Design Thinking
Ideation
User testing
Validation
Design sprints and prototypes offer a streamlined path to innovation, enabling teams to rapidly explore and iterate on ideas. This process fosters collaboration, reduces risks by validating concepts early, and ultimately accelerates the delivery of user-centered solutions.
User Research & Experience
UX Personas
Empathy map
Information hierarchy
User-testing
Wireframing
User-flows
Good UX design makes digital products easy to use and understand. It helps people enjoy using the product, which can make them want to use it more. This can lead to happier customers who stick around and get things done faster. In the end, this is great for businesses because it meets what users want and need.
UI Interfaces & Systems
Mockups
Responsive design
Layout design
Components
Variables & Tokens
Libraries
Using strong UI systems is key for digital products. They make sure everything looks the same across different platforms and help the product grow easily. This method makes designing simpler, keeps the brand's look solid, and speeds up how fast we can make things. In the end, this leads to a smooth experience for users and helps the product get better faster.
Brand Identity
Brand strategy
Positioning
Logotype
Color palette
Typography
Guidelines
Brand Voice and Tone
Having a solid brand identity is key for digital products. It keeps things the same across different platforms and helps you stand out in the market. It makes you recognizable, earns users' trust, and sets you apart from rivals. In the end, this helps get more people involved and keeps them coming back.
Interaction Design
Prototpyes
Micro-interactions
Animations
Interaction design is key to making digital products that grab and hold users' attention. It makes sure interfaces are easy to use, creating a smooth experience that's not just good-looking but also quick to respond. This improves how happy users are and keeps them coming back.
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Working with Design Sprints
A Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. It's a "greatest hits" of business strategy, innovation, behavior science, and more—packaged into a step-by-step process.
01
Understand
Gather a cross-functional team and develop a shared understanding of the problem space. Map out the challenge, identify the target audience, and create a customer journey map.
02
Ideate
Engage in individual brainstorming sessions where each team member independently sketches solutions. This phase focuses on quantity over quality to explore a wide range of ideas.
03
Decide
Review the sketches from the brainstorming session as a team. Discuss the pros and cons of each idea, and then make decisions on which concepts to prototype using structured decision-making techniques like dot voting or impact/feasibility matrices.
04
Prototype
Build a realistic facade of one or more selected ideas to test with users. The prototype should be high-fidelity enough to elicit genuine reactions but created quickly and efficiently.
05
Test
Conduct user testing with the prototype(s). Observe how real users interact with the prototype and collect feedback on its efficacy. Use insights from this testing to understand what works, what doesn't, and where further improvements are needed.
Metric Spotlight
Client Satisfaction
Achieved an exceptional 97% satisfaction rate among clients, demonstrating our commitment to providing exceptional service and results.
Clients revenue
Spearheaded a 76% increase in client revenue, highlighting our ability to drive tangible business growth through effective advertising strategies.
User engagement
Achieved an 52% increase in user engagement, underlining our proficiency in enhancing user experience and user interface through design efforts.
