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Process
We collaborated closely with the founders and various teams through a combination of design sprints and independent projects.
- We conducted UX workshops with stakeholders to gain a comprehensive understanding of the scope and context of each project, identifying potential strengths and opportunities for enhancing functionality.
- Our team created numerous wireframes and user flows to map out and validate essential workflows, such as onboarding, purchasing, selling, and depositing funds.
- We developed an atomic design system, beginning with basic elements like color palettes, typography, and a 4X scale system. These elements were then integrated into more complex components such as buttons, drop-down menus, and charts. Ultimately, we designed custom components like trading lists and purchase forms.
- In collaboration with developers, we established variables and tokens to ensure the creation of a flexible and future-proof system.
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Results
UX improvements resulted in 83% of their customers started using the platformbecause of its intuitive and user-friendly interface
The implementation of our UX/UI design solutions has yielded impressive results for Digital Surge. 83% of their new customers started using the platform specifically for its intuitive and user-friendly interface. This significant increase in customer satisfaction has contributed to their success in attracting and retaining users.
Furthermore, Digital Surge's team has experienced remarkable growth, expanding from a mere four individuals to a thriving workforce of 44 people within just two years. This expansion is a testament to the success and scalability of their platform, which has been made possible through our collaborative efforts.
Additionally, the positive impact of our solutions is reflected in the exceptional customer reviews received by Digital Surge. With an average rating of 4.85 out of 5 on review.io, it is evident that our UX/UI design has significantly enhanced the overall user experience and satisfaction of their customers.
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Testimonial
Boald Studio has provided a collaborative approach to design which has revolutionised our customer experience. We have been collaborating on a full redesign of our website and platform. Consideration has always been on the customer experience and the final product speaks for itself. Boald Studio has engaged well with our product and design teams, providing a great level of support and assistance throughout our journey.
Dan Rutter
CEO and Co founder of Digital Surge
