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Process
We sat down and prioritized our strategy according to their launch date, allowing developers ample time to update the application. We worked simultaneously on user experience and branding/user interface, addressing one aspect while awaiting feedback.
Based on our discovery session, we have crafted a compelling brand identity that aligns with the preferences of a younger audience. We have revitalized their logo, and developed a color palette and typography system designed to resonate and foster a deeper connection. From a user experience standpoint, we prioritized the reorganization of information to facilitate clear and intuitive navigation. Subsequently, we refined all critical user flows by implementing a straightforward, user-centered strategy that ensures consistent engagement, enabling users to achieve their objectives effortlessly. In line with the new branding, we introduced an engaging and attractive user interface, featuring larger typefaces and bold colors, while maintaining a strong emphasis on security and privacy for all banking activities.
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Results
The results of this collaboration went beyond expectations: our client deployed the new brand identity across their brand assets. They also realised the importance of an intuitive and solid user experience. The improvements forced them to reconsider the development work and launch date.
Testimonial
We recently had the pleasure of working with Adrien and Boald Design Studio on a UX/UI redesign project for our app. They took the time to understand our niche market and specific objectives. They delivered a stunning and functional interface that sets us apart from our competitors. His creative input was invaluable, going above and beyond the brief to help us resonate with our target market. Boald design studio are professional, communicative and flexible. We look forward to working with them again in the future.
Glen McIvor
CEO of Growtoday (AUS)
