E-commerce

Sav - Domain name provider enhanced their platform for SMB

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Introduction

Sav is a domain name trading company based in Chicago that is shifting its focus to provide small and medium-sized businesses with essential online tools, including domain names, website builders, legal support, and insurance. The company engaged our services to develop their new online platform.

In accordance with the business and design requirements, we outlined and planned an 18-month roadmap. We worked in close collaboration with the CEO and CTO in the United States, as well as the development team in India, to deliver a comprehensive solution. The primary challenges included limited availability of stakeholders, insufficient communication with the development team, and a lack of customer feedback.

Process

We established a realistic roadmap with stakeholders, prioritized critical flows, developed custom design sprints, and maintained synchronization with developers to optimize time and resources.

  1. We initiated each phase with workshops involving stakeholders to gain a comprehensive understanding of the project's various segments. Subsequently, we constructed user flows by using a UI shortcut: we utilised a pre-existing, extensive design system equipped with ready-made components. This strategy allowed us to bypass the creation of low-fidelity wireframes and expedite our workflow.
  2. Simultaneously, we adopted a "playground" method to tailor the user interface to align with the overarching brand identity. Upon receiving approval for each UI flow, we integrated the updated components into the main design system, thereby contemporaneously refreshing the user flows.
  3. Our team developed prototypes for customer testing; however, we encountered resistance from the client due to time constraints.
  4. We transferred meticulously documented files to the development team, utilizing Figma and Zeplin to facilitate the process. We replicated this methodology for each segment of the platform.

Results

Coming Soon

Testimonial

Boald Design Studio has proven to be an exceptional UX/UI agency. Their attention to detail and innovative designs have significantly improved our user experience. The team’s dedication to our vision and their ability to deliver high-quality work within deadlines is commendable. We highly recommend them for any business in search of top-notch UX/UI expertise.

Nick Roskam
CTO at Sav.com (US)

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