An AI company experiencing swift growth specializes in developing models for small and medium-sized businesses. They sought our expertise to revamp their brand identity, website, and user experience platform. The firm required a fresh brand image that would embody their innovative spirit and appeal to small and medium-sized businesses, expressed through a straightforward, uncluttered website design. During our initial collaboration, they requested that we examine certain user flows within their platform to address issues with high bounce rates.

They faced several challenges with their existing website, mainly linked to their identity, but from their content as well.